Built a B2B Subscription Business in India
Client Challenge
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Market Understanding: A leading global B2B intelligence tool for marketers across brands and agencies, offering insights for marketing effectiveness.
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The Ask: Expand Client base in India, through the revenue streams, i.e, Acqiure New Business, Customer Retention, and Bespoke Solutions.
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Presence In India: Improve visibility for marketing initiatives and partnerships.
Our Approach
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Setup India Operations: Build and manage teams in Editorial, Marketing, Commercial and Customer Service.
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Created Processes and Systems to ensure sustainable business growth.
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Drive Knowledge Transfer: Identify and aid global team with local cultural nuances.
Results Achieved
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Increased revenues by 2X in value and 3X in volume
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Brand’s reputation and presence solidified in Indian Market.
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Multiple Partnerships cemented across industry-wide events
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Consistent and robust customer service resulted in increased usage and engagement
Increase Delegate Sales for a Global Fintech Event
Client Challenge
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Event Expansion: A Premier global fintech event, aimed to expand its presence in the Indian market.
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Sales Growth: Increase ticket sales from India for upcoming event.
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Market Understanding: In-depth insights into the Indian financial services landscape and the preferences of potential attendees and exhibitors.
Our Approach
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Conducted detailed market analysis to understand the Indian financial services sector and identify key stakeholders.
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Made a list of top business leaders in the fintech space.
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Implemented an omni-channel outreach strategy using personalized emails, social media and direct calls to engage potential attendees.
Results Achieved
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Extensive Outreach: Engaged with over 2000 executives across 500 companies, significantly expanding our network.
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Revenue Generation: Secured significant uplift in delegate sales within a quarter
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Enhanced Brand Visibility: Successfully connected with top executives, boosting brand visibility and recognition in the industry.
Market Research for Laptop Brand
Client Challenge
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Market Understanding: A leading global laptop brand sought to gain comprehensive insights into the college market for non-Apple laptops in India.
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Consumer Behavior: The client wanted to identify key influencers and understand the decision-making process of college students.
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Competitive Landscape: An extensive competitive analysis to position products effectively.
Our Approach
Primary Research:
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Conducted in-depth interviews with students from across colleges to gather qualitative insights.
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Analyzed retail landscapes by visiting exclusive and non-exclusive stores.
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Recorded detailed customer journeys of students.
Secondary Research:
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Performed an extensive competition scan to understand competitors' offerings and strategies.
Results Achieved
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Valuable Insights: Uncovered preferences, behaviors, and pain points of Indian college students, and mapped out critical touchpoints in their decision-making process, visualized through a word cloud.
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Influencer Mapping: Identified key influencers such as peers, parents and tech bloggers.
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Path to Purchase: Marketing Analysis including campaigns, college positioning, models, and brand perception.